Into the NewJeans-verse: “You and Me” in a Digital World

Image by Amber Lee. Incorporates elements from NewJeans promotional image by SBS Radio, 2022 (YouTube; via Wikimedia Commons, CC BY 3.0); and music video for “New Jeans” by NewJeans, 2023.

This piece appears in print in MENT Issue 003; full digital publication is forthcoming. In the meantime, references associated with the piece are listed below.

Sources Referenced

  1. Kristine Kwak, “The Exhilaratingly Fast Rise of NewJeans.”

  2. Jeff Benjamin, “Meet NewJeans: HYBE’s Global Breakout Girl Group Where ‘Everything Was Riding on Secrecy’.”

  3. LAMOUR, “Steal the Look | New Jeans is Bringing Back the Style Trend-Y2K.”

  4. HYBE Labels (YouTube), “NewJeans (뉴진스) 'New Jeans' Official MV.”

  5. Ji-won Park, “More K-Pop Singers Contribute to Animation Soundtracks.”

  6. Cartoon Network (YouTube), “The Bear Bros Meet MONSTA X | We Bare Bears | Cartoon Network.”

  7. Patrick W. Galbraith and Jason G. Karlin (editors), Idols and Celebrity in Japanese Media Culture.

  8. Asanti Gemeda, “Lovelyz Wow!: The Idol as Product.”

  9. Ulises A. Mejias and Nick Couldry, Data Grab: The New Colonialism of Big Tech and How to Fight Back.

  10. Tanu I. Raj, “How Aespa Is Challenging K-Pop’s Boundaries with AI Members.”

  11. Khrizvyy, “NewJeans Reveals Official Fan Club Name and Lightstick.”

  12. Hannah Abraham, “Why Is Danielle Leaving NewJeans? A Complete Timeline of ADOR Dispute and $30 Million Lawsuit.”

  13. gee_derrick (TikTok), “Branding Evolution: Exploring New Jeans’ Graphic Design in Kpop.”

  14. Joshua Minsoo Kim, “NewJeans: Get Up EP Album Review.”

  15. Tara McPherson, “"U.S. Operating Systems at Mid-Century: The Intertwining of Race and UNIX.”

  16. Keyes (YouTube), “The Powerpuff Girls: Him and Seek - Game Boy Advance Longplay [HD].”

  17. Zygmunt Bauman, Liquid Modernity.

  18. Murray Stassen, “SM Entertainment Founder Lee Soo-man Talks the Metaverse and His ‘Future Vision of K-Pop.’

  19. Ha-nee Shin, “SM Founder says AI is Key, Not Threat, to Next Stage of K-Pop’s Global Dominance.”

  20. Sara Merican, “Korean Entertainment Pioneer Lee Soo-man Wants Korea to Become “A Nation Of Producers.”

  21. newjeans_official (Instagram), “[Bunnies Day] Happy B-DAY.”

  22. NewJeans (YouTube), “Jeans’ Clip # 0️⃣ 9️⃣ | NewJeans.

  23. Shane Denson, Post-Cinematic Bodies

  24. Kyung-min Pyo, “Should K-Pop Stars Be Classified as Workers?”

  25. August Brown and Kenan Draughorne, “Musicians Deal with Stingy Streamers and AI Threats, Too. So Why Aren’t They on Strike?”

  26. Lisa Nakamura, “Indigenous Circuits: Navajo Women and the Racialization of Early Electronic Manufacture.”

Hyejoo Lee

Hyejoo Lee is a PhD Candidate at the University of Southern California, where she researches and writes on Korean film, media, and gender. 

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